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Ships from and sold by Amazon.com
Average customer review: Ships from and sold by Amazon.com
(11813 customer reviews)
- Up to $109 in savings on Fire, 1 year of Amazon FreeTime Unlimited and a Kid-Proof Case, plus a 2-year worry-free guarantee
- Not a toy, a full-featured Fire tablet with a 7" IPS display and front and rear cameras.
- 8 or 16 GB of internal storage. Add a microSD card for up to 128 GB of additional storage.
- 2-year worry-free guarantee: if they break it, return it and we'll replace it for free. No questions asked.
- Unlimited, free access to 10,000 kid-friendly books, movies, TV shows, educational apps, and games with 1 year of Amazon FreeTime Unlimited included
- Best-in-class parental controls allow you to manage usage limits, content access, and educational goals
- Available in blue, green, and pink
Product Description
Powerful, full-featured Fire tablet—with 1 year of Amazon FreeTime Unlimited and a Kid-Proof Case—for a savings of up to $109—plus a 2-year worry-free guarantee.

If they break it, we'll replace it. No questions asked.
We all know accidents happen. The 2-year worry-free guarantee includes coverage for anything that happens to your Fire tablet. Just return the tablet and we'll replace it for free. It also covers your Fire tablet against electrical and mechanical breakdowns.A case designed for little hands, protects against big drops
The Kid-Proof Case is designed to be the perfect solution for parents who need worry-free protection against drops, bumps, and the typical mayhem caused by kids at play. Designed to be durable and lightweight, the Kid-Proof Case fits perfectly in little hands without adding unnecessary weight to their Fire tablet.
Latest generation Fire Tablet
A full-featured Fire tablet that includes a 1024 x 600 IPS display that's perfect for watching movies like Frozen, plus a fast quad-core processor that ensures quick app launch times and smooth games and video. The Fire Kids Edition tablet comes in black (with a blue, pink, or green Kid-Proof Case), expandable storage capacity up to 128 GB with microSD, and a 7-inch display.No more worrying about storage space
Keep your child's photos, movies, games and apps with you using a microSD card slot that lets you expand your tablet's storage by up to 128 GB.Capture life's moments
Fire Kids Edition has a 2 MP rear-facing camera for taking high-resolution photos and 720p HD video, and a front-facing camera that's perfect for video calls between kids and grandparents.Made Just for Them

Designed with kids in mind
Fire Kids Edition starts in Amazon FreeTime, which is built from the ground up just for kids. The background color and fonts change to a kid-friendly design, they only see the titles that they have access to see, the home screen carousel shows their recently viewed titles, and they can even navigate visually to content based on characters or topics.Profiles designed for kids...
Parents can create up to four individual child profiles and choose titles from their own collection of content that they want to give each of their kids access to. It's like giving each kid his or her very own, personalized tablet. A child's profile does not have access to in-app purchases, email, or social media features....And for parents
Parents can take Fire Kids Edition out of Amazon FreeTime using a password. Fine tune settings, download apps, or share kids' drawings with family on Facebook. You can choose specific books, videos, and apps for your child to see in Amazon FreeTime from your library or when you purchase new content from Amazon.Product Details
- Amazon Sales Rank: #2 in Amazon Tablets
- Size: 16 GB
- Color: Blue
- Brand: Amazon
- Model: SV98LN
- Released on: 2016-03-31
- Dimensions: 1.00" h x 5.40" w x 8.60" l,
- CPU: 8032 0 MHz
- Memory: 0GB Unknown
- Hard Disk: 0GB
- Processors: 1
- Display size: 7
Features
- Up to $109 in savings on Fire, 1 year of Amazon FreeTime Unlimited and a Kid-Proof Case, plus a 2-year worry-free guarantee
- Not a toy, a full-featured Fire tablet with a 7" IPS display and front and rear cameras.
- 8 or 16 GB of internal storage. Add a microSD card for up to 200 GB of additional storage.
- 2-year worry-free guarantee: if they break it, return it and we'll replace it for free. No questions asked.
- Unlimited, free access to 10,000 kid-friendly books, movies, TV shows, educational apps, and games with 1 year of Amazon FreeTime Unlimited included
- Best-in-class parental controls allow you to manage usage limits, content access, and educational goals
Customer Reviews
Most helpful customer reviewsDesign and Build Quality — 8/10
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At 406g in the snug fit cover it’s a little heavier than I’d expected, but certainly light enough for a 3 year old, and the soft rounded edges make it easy to handle. Outside of the case, its very similar to the Kindle (reader), with the rear finished in matt black plastic, and while it doesn’t have the classy aluminium back of the iPad mini, it’s certainly a step up from the generic Android tablets I’ve reviewed at the same price. I’ve tried a few drops from six feet (as it’s covered by the replacement policy for two years), and it’s bounced every time, and still working fine.
Screen Quality — 8/10
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At 1024 x 600 pixels, you’re not looking at an HD screen (so no point paying extra to rent films in HD), and small text is sometimes difficult to read. Having said that, text on FreeTime books is fine, and games and video great.
For your money, you get the same IPS display technology as an iPad, which means it has a wide viewing angle. On similarly priced budget tablets without this, I’ve found the screen and colours fade as you tilt the device left/right or up/down. This may not seem much of an issue until your child is playing a game where they constantly tilt and turn the tablet to navigate a race course - in which case it gets really frustrating.
The screen is not made of the tough Gorilla Glass of the iPad or Nexus, but surprisingly it feels like glass. The screen is however a real fingerprint magnet, and is quite reflective so it’s useless in bright sunlight.
Having said all that, colours are bright and clear, and video from Amazon Instant or YouTube is just terrific. As a way of keeping the kids happy on a long journey, this is a terrific device.
As an aside - if you’ve a Fire TV or the cheaper “Stick” you can start a film on this, and send to your TV - a great bonus.
Web Performance — 7/10
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While your children won’t be on Facebook, I tested it anyway for speed. I therefore navigated to a series of web sites including News sites, Facebook and the incredibly rich text and photographs of the “Mail Online”. This is a terrific test for a budget device as the pages are packed with text, graphics and photos, and if a tablet can handle this, it will handle almost anything on the web.
Pleased to say once the page loaded (a tad slow), the device scrolled smoothly with none of the jittering or multiple screen refreshes I’ve witnessed on some budget devices. While it’s not as blisteringly fast and smooth an an iPad Air, it’s impressive for the price. Certainly great for little ones.
Gaming Performance — 8/10
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To check gaming performance I tested a series of Apps including Angry Birds, Temple Run and the graphically challenging “Real Racing 3”. Again, unlikely content for very small children, but it shows this is a capable device, and suitable for older kids.
I was less interested in the time taken to install or start the game, as whether it displayed graphics clearly, and was responsive to twists and turns. Pleased to say all games worked well, although Real Racing took AGES to download, and graphics showed a few jagged edges. However, game-play was smooth and fast, and it was a real pleasure to use.
As a comparison, graphics seems about the same as an iPad mini 1 - which despite being three year old technology still sells for nearly four times the price.
Sound Quality — 9/10
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This device has a mono rear speaker which is typical of budget devices, however because of a clever case design, the sound is actually better in the case than without it. Really impressive. I was certainly surprised by the quality and clarity of music and game sound effects. Certainly OK for everyday use, and you’ve also a bluetooth connection for a separate wireless speaker.
Camera — 5/10
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One of the biggest compromises, there’s a basic front and rear facing camera to shoot pictures or video. I gave these a rating of 5/10 as they are about what I’d expect at this price point. Video and photo quality is acceptable, but not outstanding, although the front facing camera (to shoot selfies or video calling using Skype), is basic and quite grainy. While you can see and hear the other person clearly, it’s definitely the weakest point in the device.
For a child or occasional use, this shouldn’t be an issue.
Storage and expansion — 6/10
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This is a budget device with only 8Gb of storage of which only about 5.5Gb is actually available for Apps, photos and videos, and you’ll probably want to add more.
Thankfully, this is easily remedied, and unusually you can add a micro SD Card (a bit like a mobile SIM card, but it holds data instead). You can fit a card up to a whopping 128Gb (Gigabytes). I’d advise you add a 32 or 64 Gb card. Here’s a quick capacity summary:-
32Gb = 11,400 JPG photos or 65 SD or 32 HD movies or 8,000 MP3 songs
64Gb = 22,800 photos or 130 SD or 64 HD movies or 16,000 songs
128Gb = 45,600 photos or 260 SD or 130 HD movies or 32,000 songs
Even 32Gb of storage will hold thousands of photos or apps, but video uses the most space, hence the benchmark above. I bought a 64Gb myself.
Update: 1-Nov-15. Amazon had a bug whereby although you can download content to the SD card, but you still need a WIFI connection to access it. Duh!? This is now fixed. I downloaded a movie to the SD card, and played it in Airplane mode. Once you start watching a movie it will automatically be blocked after 48 hours after which you’ll need to go online to automatically unlock it. I guess this avoids the potential copyright issue.
Battery Life and Power — 6/10
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The battery life is only 7 hours, and watching YouTube videos over WIFI with the screen at maximum brightness will drain the battery faster so you might only get 6.5. During the past two few days testing, I typically managed just over six and half hours. Having said that, I was really thrashing it.
Other Buying Options
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At $99.99 this is double the price of the standard 7” tablet, but still great value. Why? What’s included in "the package"?
1. The $49.99 7” Kindle Fire Tablet (yes, the exact same device - right down the orange packaging)
2. The $19.99 soft blue/pink bumper case (sold separately on Amazon)
3. Two year accidental damage cover (sold separately for $29.99)
4. A year subscription to Amazon FreeTime Unlimited ($2.99 per month if you have Prime, $4.99 without).
You’re therefore getting up to $160 of “stuff” for $100, after which you’ve the option to extend your first year’s “FreeTime” subscription. This does of course mean you can mix-and-match, and (for example) buy the device for $50-65 and case for $20, and save money up front.
Your call.
The Amazon App Store
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Firstly an “App” is a small “Application” a program which runs on a tablet, and there are thousands available including games and educational programs. According to “Statisca”, Amazon had 400,00 available (July 2015) compared to 1.6m and 1.5m in the Google and Apple Web store which means you won’t find EVERY app on Amazon, but you should find the most popular ones including “Real Racing”, “Temple Run” and "Cut the Rope”. I couldn’t find my favourite (Air Wings) which runs on Apple devices.
Worth noting, you can’t run Apps from the Apple or Google App store - they run on Apple or Android devices only. This means if you’ve bought a game on your Android Smartphone, you may need to buy it again for this device (annoying but true). Having said that, many thousands are free or Ad supported, and “Amazon Underground” even has a selected set of “normally paid for” Apps (on Google/Apple) which they give for free - all part of making this tablet a success.
No doubt in time they’ll catch up. Meanwhile, if you’ve a particular “deal breaker”, some app you can’t live without - search for it on Amazon. You can see which Amazon Apps are available - they’re all on Amazon.
Conclusion
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As a life long iPad fan (since the first version in 2010), I’m surprised to report this is a really impressive device for the money. The combination of a years subscription to kids FreeTime, an almost indestructible tablet and a guaranteed replacement within two years make this a no brainer.
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